Trust and social media – Mashable stylee

I’ve been following Mashable for a while now, having discovered them via Twitter.  As with the likes of Guy Kawasaki, the Mashables keep unearthing a wealth of stuff that makes me wonder how they have time to make any money…except by continuing to unearth a wealth…..

Anyway, like so many articles and items that I’m lead to by the Twitterati, I occasionally have time for the briefest glance before I realise that I need to be focusing on what pays the bills chez Net.Mentor.  However, this particular Mashable article on trust and social media really caught my attention.  It is fascinating from a psychology perspective as well as from so many other angles relating to presentation skills, response times in the social media arena, trust and brand, etc, etc.  In particular, the Domino’s Pizza believability graph – although whether the graph can be believed is questionable in itself – and the relationship between body language, content and belief in the message.

Having just completed handout notes regarding feedback for a communication workshop I’m running next week, it is good to know that my recommendation of responding quickly to feedback, even if it’s just to say ‘thanks’ in the first instance, appears to be supported by a top psychologist.

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