It’s not often that I’m stopped in my tracks by creativity, but as a content writer I was genuinely moved by a simple piece of writing that became a TV advert. Highlighted by the Blackbelt Dojo team, this advert for Argentinian Presidential candidate Lopez Murphy is simple and obvious for the first half, and with a blindingly obvious but cleverly revealing and powerful second half.
Most importantly it has made me stop, think and consider perspective. The art of good writing is still alive.
Tags: communication, creative, Media, writing