Those people who know me will not be surprised with my banging on about the importance of good content. What may surprise them is that sometimes content can move me to tears.
Yes – music, lyrics, films, a paragraph in a book…if it’s well enough written or executed, words – or a combination of words, sound an image – can really get to me. Sometimes it just creeps up on you and catches you by surprise, or just sums up professonal and personal life in a way that presses all the right/wrong buttons. Like it did this morning when I was surfing around some of my regular blogs and Writing Boots came up with this one. It’s not a new concept, but the execution is just beautifully done.
Content matters and, yes, it can even make the most cynical copywriters cry!
Tags: Add new tag, blogging, communication, online content