I was reassured by Jerry Johnson’s take on Tiger Woods’ response to the unfortunate comment by golf pundit Kelly Tilghman who suggested that the only way his younger competitors might get ahead of him is to “lynch him in a back alley.” In particular, Jerry states: “The silly thing is to think that when you offend, you control the ability to forgive. You don’t. That lies with those whom you’ve presumably offended.”
Whenever I get involved in crisis management – whether lecturing or working with clients – the key things I always stress are that in a crisis you can only deal with what’s in your control, and know who your allies are. What is interesting about the Tiger Woods situation is that he was her ally and that definitely wasn’t in her control.
It’s a truism that in a crisis you really find out who your friends are – in some cases they even come with their own brand!
Tags: brand, Crisis Management, Media, sport
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Tiger Woods is a very good golfer but his reputation as a cheating husband made him a bad character.’~.
Tiger Woods is great and golf and i guess she is also great in picking up women.::