Nothing new there then?

December 16th, 2009

Ever the cynic when it comes to innovation in learning, I followed the advice of a colleague and had a look at at the latest offering from Sifteo.  Based on the idea that gesture facilitates thinking and learning, Siftables allow the learner limitless scope to connect ideas and concepts giving them invaluable learning experiences.   This is true interactivity.  Whatever the learning agenda, these devices offer the freedom to instructional designers to create the most rewarding kind of learning. 

Learning outcomes will inevitably be much more wide ranging.   Giving learners the opportunity to play with their learning will result in a greater degree of motivation, a desire to experiment leading to truly embedded understanding. 

If there’s a queue to buy Siftables when they’re commercially released, I’ll try to be near the front!

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Professionals still have the journalistic edge

December 10th, 2009

The role of the citizen journalist is clearly here to stay and, with the speed of delivery and monitoring of breaking/trending topics through the social media, this role is only ever likely to be strengthened.

However,  this doesn’t mean the end of the line for the professional journalist – a point well made in Jeremy Porter’s recent post.  Having trained and worked as a broadcast journalist, I know that the ability to point a mobile phone in the direction of a major event happening in front of you doesn’t automatically make you  a journalist.  It creates plenty of informed observers and that is only to be welcomed if, as in the case of Ian Tomlinson’s death during the G20 clashes in London, observational reality  can become a conduit to justice.

Major incidents, such as the Paddington rail crash, have plenty of eye witnesses who were only too keen to share their experiences on what was happening – although social media was in its infancy in 1999 when that particular event happened.  In that case there were BBC journalists travelling on the trains involved and it was they who called on to provide objective, descriptive and relatively balanced reports at the scene within minutes of the event and in subsequent news bulletins.

Although professional journalists may not always be immediately on hand for every incident, it is a safe assumption that during major, newsworthy events (the Hudson river plane crash being another example), the news-hungry public may turn to citizen journalism social media for their instant gratification, but will still rely on the professionals to undertake the gathering, filtering, editing, summarising and opinion-forming to deliver the ‘bigger picture’.

Long may it continue!

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Coke goes socially global

November 18th, 2009

For a supposedly savvy global brand, it seems to have taken Coke a long time to wake up to social media as a way of stimulating dialogue.  Their Expedition 206 initiative will send three ‘Ambassadors’ in 2010 to 206 countries where Coke is sold.  They will be armed with all the required technology to social media their journey to the max (or is that Pepsi?).

Anyway, on the upside, it would appear that the project has united the PR, Communications and Marketing teams at Coke.  Great news – it just seems a little surprising that for such a global brand, these three departments haven’t been fully engaged in communication with each other before now.  I’m also interested to know how the three differ in their roles.

Judging by comments on the article, the apparent downside may be that the ’social’  has been lost in the desire to tap into the ‘media’ .  Clearly it’s early days, and it will depend on the people skills of the Ambassadors, but social media is about dialogue.  To take a theoretical prespective, social media is arguably the easiest way to achieve Grunig and Hunt’s 2-way symmetrical communications nirvana, where dialogue positively alters the behaviours and understanding of both the target audience and the organisation.  The Explore 206 project will be an interesting experiment, but Coke needs to be careful that the Ambassadors don’t simply become Agents in a one-way sales process dressed up as two-way social media dialogue.

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BBC Drop the ball over Griffin

October 30th, 2009

The screaming headlines from the Sun to the Guardian.  The hours of broadcast from Today to CNN.  And the final revelation that…oh my, Nick Griffin is a fascist.

To be honest, I didn’t want to add to the millions of words already devoted to this subject and fuel the flames of his publicity.  But having re-watched the BBC Question Time programme and the pre and post media frenzy, I have been left feeling numbed by the ineptitude of the UK’s public service broadcaster.

Griffin is an MEP, he is elected, we live in a democracy, the BBC were right to broadcast.

Sadly, it went downhill from there.  The carefully selected panel was no surprise (although Jack Straw was surprisingly poor), neither was the make-up of the audience.  What did surprise me was just how dramatically Dimbleby and the producers prostituted themselves in their desire to ensure we knew just how ignorant and bigotted Griffin is…for more than 30 minutes…without cessation.  It took possibly 3 minutes for the point to be made (perhaps 5 for the less intelligent members of the audience).  Job done.

What was completely missed was the fact that Griffin, and his even more disturbing side-kick Andrew Brons, are in a position to influence European legislation – the implications of which reach far beyond just British shores.  If  Dimbleby hadn’t allowed the red mist and the ill advice of the BBC’s editors and senior PRs to descend, he would have realised that had he conducted the remaining 55 minutes of the programme in the usual format, Griffin and, more importantly, his party would have been exposed as the political danger they truly represent.

The Nazi thugs will always vote for Griffin and his ilk because of their misguided values.  It’s the so-called ‘protest voters’, who apparently have no-one else to vote for, that needed to be shown the true implications of what they have done by witnessing not the moral bankruptcy of the individual, but the political immorality and ineptitude of the party for which he was acting as a representative on the night.

There is no doubt in my mind that had he become imbroiled in the standard of political debate usually engendered by a ‘normal’ Question Time, he would have buried, beyond any hope of redemption, both his party and himself at every turn.  Instead, the coffin lid was left ajar and, dracula-like,  he  squeezed out and into a world of PR opportunities for himself and his party.

The panel and audience may have felt a sense of smug satisfaction at the end of the evening, but the fact that fascist extremists have been allowed to walk away with even the slightest glimmer of opportunity means the BBC has very little to be satisfied about.   I thought Dimbleby was the best man for the job.  He blew it!

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Moving content.

September 22nd, 2009

Those people who know me will not be surprised with my banging on about the importance of good content.  What may surprise them is that sometimes content can move me to tears.

Yes – music, lyrics, films, a paragraph in a book…if it’s well enough written or executed, words – or a combination of words, sound an image – can really get to me.  Sometimes it just creeps up on you and catches you by surprise, or just sums up professonal and personal life in a way that presses all the right/wrong buttons.  Like it did this morning when I was surfing around some of my regular blogs and Writing Boots came up with this one.  It’s not a new concept, but the execution is just beautifully done.

Content matters and, yes, it can even make the most cynical copywriters cry!

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Channels of anti-social media

August 21st, 2009

David Murray’s call for help and a father and son conversation has really got me thinking.

Social Media exponent Shel Holtz’s response to Murray’s plea is certainly helpful in clarifying the issues of time management in communication.  Interesting stuff and good that David has also taken time to respond in kind – that’s the conversation that Shel is talking about.  But it also made me think about my own contributions.

The reality is that you can’t be all things to all people and you can’t be pleasing all of the people all of the time.  We all have businesses to run and whilst content is an important part of Net.Mentor’s, it’s not just social media.  As with all communication, I think we have to understand that any channel, whether Twitter, Facebook or (whisper it) the printed word,  is just that…a channel.  We don’t read everything all at once and, even if you’re female or a journalist, we are only really capable of processing two or possibly three channels at one time.

It has to be about balance – and succumbing to the pressure of “I have to be out there” is going to kill us in the end.  My 86 year-old father has just given me GBH of the ear’ole for not sitting and spending time just talking with him.  “I’m too busy” is the reply.  “But I don’t understand what you do:I can’t see it, I can’t touch it, it’s all so…..intangible”.  Maybe, just maybe, social media is “anti-social” media.  Rather than spending telling the rest of the world, shouldn’t we just appreciate the moment of being at home with a glass of wine and talking to our friends or family while will have the chance.  Our true friends are the ones around us, our virtual friends are the ones creating their lives vicariously.

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Baby Peter – public interest or moral panic?

August 14th, 2009

The social work view of the latest media frenzy around Baby Peter once again raises the spectre of the media’s motivation for using the defence of  ‘public interest’.  The release of the names of those convicted of the murder of this child was driven primarily by a range of media claiming that publication was in the public interest.

Predominently the ‘interested’ are:

  1. those whose primary job it is to line the pockets of their billionaire proprietors or cling on to their audience ratings
  2. the ignorant minority who has nothing better to do than reportedly demonstrate their ‘interest’ on Facebook  with calls to persecute, torture and kill those who are no longer afforded legal annonymity following pressure from… see 1. above.

Let me state, very clearly, that I carry no torch for child abusers or abusers of any kind.  Net.Mentor is involved in the training of foster carers and other adults who devote themselves on a daily basis to working with vulnerable children who have suffered abuse in their formative  years; abuse which – even if non-physical – can lead to physical changes in the brain.  Recognising and understanding the issues surrounding these children, and the people that have abused them, will positively transform the lives of both the children and their carers and properly protect others that may be at risk.  Firebombing people’s houses will not.

I have also worked as a journalist and in media relations long enough to understand what makes a ‘good’ story.   However,  I have witnessed first hand the devastation caused to individuals and their families ‘identified’ by the media and/or  ‘interested’  neighbours as being connected with child abuse.  The News of the World naming and shaming campaign in 2001, which used indistinct (and often out of date) images,  led to many completely innocent victims of lynchmob hysteria.

I spent three depressing days working with a crisis management team to help one of those victims as they were hounded by both media and neighbours bent on misguided ‘revenge’, based on wrongful identification from an image that bore no possible resemblence to the individual concerned.  All, of course, in the name of ‘public interest’.

Those involved in the tragic Baby Peter case have been found guilty of their crimes – fact!  They face long prison sentences – almost certainly in isolation – I hope they are never allowed out.  But what benefit, or interest, is there in publishing their details?

Moral panics are nothing new – Stan Cohen first coined the term in 1972, refering to the Mods and Rockers battles in the 1960s when reaction by Brighton’s chattering classes developed into government debates and mass, UK-wide hysteria.  Asking the media to act responsibly to prevent fuelling, or even starting, the fires of moral panic is like asking them to stop breathing.  Witness the recent coverage of the credit crunch and swine flu.

So what hope?  It can only be the small voice of informed reason continuing to shout as loudly as possible in the vain hope that mawkish, voyeuristic  ‘public interest’ might turn into better informed audiences demanding better reporting standards from its media and better trained professionals to prevent cases like Baby Peter being allowed to happen in the first place.

Peter Brill

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Making the learning count

August 6th, 2009

What if you had learned to read and write at the age of thirteen? Would you choose to study online? What of these lost years, your hidden secret? Now there’s the discovery of the joy of learning, the opening of many doors.

As an online tutor for Akamas I’m not always privy to the history of my students; some say very little about about themselves, while others write a biography which demonstrates such a degree of commitment to their caring career that it leaves me speechless with admiration, not necessarily a good place to start from in terms of objectivity when it comes to marking their work!

Others write about early challenges in their lives which leave me wondering why it is that people who’ve conquered such difficulties in their lives often choose a path liberally strewn with the kind of salaried endeavours most people would earnestly avoid.

But, as I send them my feedback on their private forum (is this their private hell I wonder?), I have to stand back from my awe and marry a business -like approach to this tutoring business with a compassionate understanding of what lies behind the learning. My students are dealing on a day to day basis with challenging and traumatised children and young people and this online training is serving to skill them and the wider caring profession.

I find myself reflecting on online students who’ve come late to the acquisition of basic literacy skills. Presumably intelligent and questioning through primary school but unable to satisfy the longing to learn. Or else, completely disengaged and then suddenly ‘getting it’. I now have the task of being the friendly voice at their shoulder, metaphorically nudging an elbow to encourage and reassure that getting it right first time isn’t a requirement.

My feedback needs to be supportive, clear and unambiguous. And I need to remember that the faltering writing style only reflects lost time, not a lack of commitment.

Sheila

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United we band

July 16th, 2009

Yes,  another sorry tale of a large corporate really not getting the whole customer service thing and getting ’social media’d’ in the process.  This time, it’s United Airlines in the US whose initial baggage handling ineptitude was apparently compounded by the usual customer service response of …….la la la la……………….. No!

Unfortunately for United, the classic big corporate response was met with a musical retort which has left their reputation whistling in the wind.  The victim, Dave Carroll of Canadian band Sons of Maxwell, or more precisely his $3,500 Taylor guitar, has become the latest YouTube-driven people-powered distruction of corporate credibility after Carroll wrote and videoed a brilliant song on the subject.   “United Breaks Guitars” has now had more than 3 million viewers and catapaulted Carroll and the band to world fame including an article in Rolling Stone.

To his immense credit, Carroll, after being offered compensation from United which he declined, then posted a humble and conciliatory statement on YouTube, even defending one of United’s employees.  New songs are planned to complete the story.  Even Bob Taylor, the guitar’s manufacturer, got in on the act with a clever piece of support marketing.

There is a phrase that has been used against me a few times as a consultant:  “The customer is always right”.  Well, no, they aren’t actually – it’s the reason why they bring in external expertise!  But the customer most definitely is king/queen.  The sooner corporates – and particularly airlines – realise this, the less work their public relations teams will have in facing social media crises and reputation disasters.

Still, at least United can take comfort from the fact that they’ve stratified the career of a jobbing country band from Canada.

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Push on!

May 29th, 2009

Push/pull communication is a subject of regular debate amongst my CIPR students, but a blog post by Jeremy Porter in Journalistic about this subject and ‘interruption marketing’ set me thinking about a current strategy I’m using with a client which combines both push and pull.

Porter’s premise is that push and pull, when used strategically, can both work, although pull is preferable.  But, most of all, that content is king – a point I made in a recent post and have been banging on about in our business for some time.

But Porter also raises the issue of interruptions and how this form of push can be offputting unless used strategically.  My recent experience would also suggest that a combination of the two can work powerfully.

Experts in their field of online learning, Akamas have recently started to address social media and web 2.0 for their own marketing communication.  Helped by the fact that they have in-house, recognised experts who are also excellent writers, blogging is likely to become a positive aspect of their communication.

However, as we all know, there are millions of individuals and organisations already out there and cutting through the noise to get noticed can’t just rely on Pull.  A strategy of writing for their own blog or business articles, but then notifying key online media editors seems to be paying off.   The push approach is interruptive, but only as far as saying – “we’ve written something that’s interesting and relevant to you, it’s posted on our blog or an in-house article, but please feel free to use it as an article or blog post yourself.”

The response, on the whole, has been very positive so far.  Let’s face it, an editor isn’t going to turn away relevant, well written content that may in itself create more traffic for a site that already has pulling power.

Eventually, any well written, relevant and engaging blogs should have enough of their own pull to make it onto the RSS readers or blogrolls of their key target audiences.  But in the meantime, the power of push and pull in two-way communication clearly has its benefits.

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